[EN] Thunder Mustard – Rebranding
At Thunder Mustard, I was able to bring together two transformative journeys: collaborating with the largest Coca-Cola system bottlers and leading the agency’s own rebranding. A process of reinvention that not only modernized the brand, but also gave voice to its purpose and essence, projecting it into the future.
[PT] Thunder Mustard – Rebranding
Na Thunder Mustard, pude unir dois caminhos transformadores: colaborar com os maiores engarrafadores do Sistema Coca-Cola e conduzir o rebranding da própria agência. Um processo de reinvenção que não apenas modernizou a marca, mas também deu voz ao seu propósito e essência, projetando-a para o futuro.
Brand Iconography
Pictograms inspired by the brand’s identity, designed with solid elements and bold strokes to strengthen its visual presence.
Photographic Guidelines
To reinforce the brand’s essence, the guidelines aim to humanize communication, always featuring a turquoise blue element — a color that has long symbolized its identity and preserves the connection with its history.
CMO Summit 2025 – Brand Experience
At the CMO Summit 2025 in São Paulo, we turned the booth into an immersive space where the new brand came to life through interactive experiences, games, and materials that celebrated innovation and connection.
Thank You! ❤️
