[EN] Oficina de Alegria – São Paulo Street Carnival Rebranding
As a key player in the growth of São Paulo’s street carnival, Oficina de Alegria already had an established brand, but needed a rebranding to express the love and energy its members bring to every celebration of life.
[PT] Oficina de Alegria – Rebranding do Carnaval de Rua SP
Protagonista no crescimento do carnaval de rua em São Paulo, a Oficina de Alegria já possuía uma marca consolidada, mas precisava de um rebranding que refletisse o amor e a energia de seus integrantes em cada celebração da vida.
Experience Pillars
***
***
Working across events in São Paulo, Oficina de Alegria defined 5 core pillars of experience — an ecosystem designed to spark joy and foster genuine connections.
Colors & Meanings
***
***
Each color was chosen as an act of care, embodying the emotions Oficina seeks to awaken in every celebration. A palette inspired by Eva Heller’s The Psychology of Color, turning feelings into visual experiences.
Reductions — The simplification of the brand brought clarity and lightness, unveiling Oficina de Alegria’s essence in its purest and most direct form.
Thank You! ❤️
