Conectar pessoas a valores e metas em um país de dimensões continentais exige inovação. Na Fresenius Medical Care, transformamos esse desafio em oportunidade: criamos plataformas e soluções de comunicação que uniram estratégia e execução, usando redes sociais e gamificação para reinventar a forma de engajar equipes e aproximá-las do propósito da empresa.
Connecting people to values and goals across a country of continental scale requires innovation. At Fresenius Medical Care, we turned this challenge into an opportunity: creating communication platforms and solutions that bridged strategy and execution, leveraging social media and gamification to reinvent how teams engage and connect with the company’s purpose.
Fresenius Medical Care – Conexão e Engajamento
Contexto
A Fresenius Medical Care, líder global em produtos e serviços de diálise, precisava fortalecer a conexão de seus representantes comerciais espalhados pelo Brasil com os valores e metas da empresa. Distantes geograficamente, essas equipes careciam de soluções de comunicação que aproximassem pessoas, cultura e propósito.
Desafio
Criar plataformas e soluções de comunicação que fossem eficazes e, ao mesmo tempo, naturais no dia a dia da equipe comercial. O projeto exigia ir além da consultoria estratégica: era necessário traduzir diretrizes em experiências engajadoras, capazes de alinhar discurso, incentivo e prática cotidiana.
Resultado
Desenvolvemos uma jornada completa — do estratégico ao tático, da cocriação à execução. Criamos plataformas digitais com recursos de redes sociais e soluções gamificadas, incluindo um game social no Facebook que transformou metas em experiências coletivas. O projeto gerou engajamento mensurável e fortaleceu a relação da equipe com os valores e objetivos da empresa. O sucesso da iniciativa abriu espaço para uma parceria contínua: a cada ano, novas soluções de comunicação e experiência foram criadas para manter o engajamento vivo.
Fresenius Medical Care – Connection and Engagement
Context
Fresenius Medical Care, a global leader in dialysis products and services, needed to strengthen the connection between its sales representatives across Brazil and the company’s values and goals. Spread out geographically, these teams required communication solutions that could bring people, culture, and purpose closer together.
Fresenius Medical Care, a global leader in dialysis products and services, needed to strengthen the connection between its sales representatives across Brazil and the company’s values and goals. Spread out geographically, these teams required communication solutions that could bring people, culture, and purpose closer together.
Challenge
To design communication platforms and solutions that were both effective and seamlessly integrated into the sales force’s daily routine. The project demanded more than strategic consulting — it required turning insights into engaging experiences that aligned values, goals, and everyday practices.
To design communication platforms and solutions that were both effective and seamlessly integrated into the sales force’s daily routine. The project demanded more than strategic consulting — it required turning insights into engaging experiences that aligned values, goals, and everyday practices.
Result
We built a complete journey — from strategic consulting to tactical execution. We created digital platforms with social media features and gamified solutions, including a social game inside Facebook that transformed business goals into shared experiences. The initiative generated measurable engagement and strengthened the team’s connection with the company’s values and objectives. Its success led to a long-term partnership: each year, new communication and experience solutions were developed to keep engagement alive.
We built a complete journey — from strategic consulting to tactical execution. We created digital platforms with social media features and gamified solutions, including a social game inside Facebook that transformed business goals into shared experiences. The initiative generated measurable engagement and strengthened the team’s connection with the company’s values and objectives. Its success led to a long-term partnership: each year, new communication and experience solutions were developed to keep engagement alive.
O que fizemos
✽ Consultoria e facilitação co-criativa em nível estratégico
✽ Criação de plataformas e soluções de comunicação para engajar equipes
✽ Desenvolvimento de mecânicas gamificadas e game social no Facebook
✽ Execução tática e implementação no dia a dia das equipes
What we did
✽ Strategic consulting and co-creative facilitation
✽ Development of communication platforms and solutions for engagement
✽ Gamification mechanics and a custom social game on Facebook
✽ Tactical execution and day-to-day implementation with sales teams
✽ Development of communication platforms and solutions for engagement
✽ Gamification mechanics and a custom social game on Facebook
✽ Tactical execution and day-to-day implementation with sales teams
O que entregamos
✽ Maior alinhamento entre valores, metas e a atuação da força comercial
✽ Plataformas e campanhas de incentivo com resultados mensuráveis de engajamento
✽ Uma parceria de longo prazo, evoluindo continuamente as soluções de comunicação da Fresenius
What we delivered
✽ Stronger alignment between company values, goals, and sales force actions
✽ Communication platforms and incentive campaigns with measurable engagement
✽ A long-term partnership, continuously evolving Fresenius’ communication solutions
✽ Communication platforms and incentive campaigns with measurable engagement
✽ A long-term partnership, continuously evolving Fresenius’ communication solutions
